The feel-good factor is back in full swing at Hillsborough as Sheffield Wednesday gear up for a season of renewed hope in League One.

Dejphon Chansiri’s reign in South Yorkshire is over, and with new owner David Storch working hard behind the scenes alongside David Bruce, the summer promises to be a time of transition.

Despite what must be considered one of the worst seasons in the Owls’ history, the club’s supporters flocked to Hillsborough in large numbers, with a sell-out crowd in attendance for their final-day victory over West Brom.

Looking ahead to next season, fans have already issued a statement after Sheffield Wednesday released some incredible news online.

Sheffield Wednesday broke the Hillsborough season ticket record.

Owls fans may have been excused for a drop in season ticket sales ahead of the 2026/27 League One season, but they are not like other fans.

The South Yorkshire club may be a long way from recreating their great history, which includes four top-flight crowns and three FA Cup victories, but it hasn’t stopped them from being one of the most popular in the country.

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Henrik Pedersen’s team will enter the third division as one of the favourites for promotion next season, but there is still a lot of work to be done in terms of recruitment, with Leicester City and Oxford United.

Hillsborough will be a daunting ground for any visiting team due to the large number of home supporters, which has recently increased.

That’s because Sheffield Wednesday reported on social media that a record-breaking 20,908 season tickets for the 2018 season have already been sold online and in stores.

The club also expressed gratitude for the incredible support during the process.

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Given Hillsborough’s capacity of 34,835, the fact that 20,908 season tickets have already been sold is absolutely absurd.

It should be remembered that we are just in mid-June, and with the new campaign slated to begin in over two months, there is still plenty of opportunity for that figure to grow.

The Owls have already filled around 60% of Hillsborough’s total capacity, and this is before even considering visitor allocation.

The players will gain greatly from this next term because they will basically have a 12th man cheering them on in every game, which should create a fortress.

On the other hand, a trip to Hillsborough will be every team’s biggest game of the season, and the division’s underdogs will almost certainly improve their game in front of such a massive crowd.

Overall, this is excellent news for the club, and it demonstrates that no matter how difficult things become in football, Wednesday fans will always be there to support their team.