
West Brom will be full of confidence after their exploits against West Ham last weekend, with a 3-1 road triumph serving as a statement win to strengthen their promotion chances.
The Baggies moved up to fourth in the Championship standings during their Halloween celebration at the London Stadium, with goals from Jimmy-Jay Morgan, Felix Horn Myhre, and Callum Styles making it three wins in their past four league games.
It’s been a spectacular turnaround since James Morrison took over as Baggies manager, and there’s a lot of hope for where the club may go under his leadership.
Goalscorer Myhre, despite a difficult start with the blue and white stripes, is now beginning to show supporters how vital his style of play is to the team.
But his move to The Hawthorns is an intriguing story, with the transfer stemming from the original scouting conducted to attract Norwegian counterpart Aune Heggebo.
Felix Horn Myhre’s start at West Brom

Felix Horn Myhre was one of ten new additions to walk through the West Brom building after a summer of transition, with the Norwegian international among many signings taking on the Championship for the first time.
And it’s reasonable to say that it’s taken some time for the 27-year-old to adjust, with manager James Morrison earlier urging patience with the midfielder as he adjusts to the increased physicality and intensity compared to his prior playing days with SK Brann.
And, with 10 second-tier games under his belt, Myhre is beginning to demonstrate why Morrison was so eager to get him into the group for this season, with his ball tidiness and technical abilities adding so much more composure in the final third, which has been lacking for quite some time.
Myhre has already been deployed in a variety of roles in the early stages of the season, including central midfield, second striker, and lone centre forward, which is essential for a long Championship season.
As Myhre began his career in the Championship, he was granted starts immediately after signing, being picked in the starting XI for the first four games of the season, but for the next five, he alternated between starting and being an unused substitute.
And, despite being brought on late against Blackburn Rovers, he had an immediate impact by scoring his first goal for the club and sealing a 3-1 victory, with further starts against Preston North End and West Ham.
Myhre’s performances have improved dramatically over the last two games, with the midfielder beginning to link up well with the likes of Isaac Price and Jimmy-Jay Morgan, and that triangle of attack played a significant role in their thrashing of West Ham.
Myhre’s goal at the London Stadium demonstrated how the midfielder is getting into the perfect places to score goals, while his pass to Morgan for their second goal against the Hammers demonstrated his technical ability and poise in tight, pressured situations.
It’s really encouraging and makes me excited about what he can achieve in the next weeks and months, since Myhre has the potential to be one of the division’s most creative midfielders if he maintains his present form.
Aune Heggebo signed behind Felix Horn. Myhre’s Capture

Meanwhile, The Telegraph’s John Percy revealed an intriguing narrative about how West Brom ended up buying Felix Horn Myhre, which all stemmed from their earlier summer acquisition of Aune Heggebo.
Albion paid SK Brann a staggering £4.7 million to recruit Heggebo in the summer of 2025, and the frontman joined the Baggies under then-manager Ryan Mason.
And James Morrison, who was on the club’s backroom staff at the time, watched Heggebo’s performances at Brann before the deal was completed.
During the scouting, he was impressed with Myhre’s displays, who was also playing for SK Brann at the time, but Brann reportedly refused to trade both Myhre and Heggebo in the same window due to their importance.
As a result, Albion had to wait until the summer before Myhre joined the club, when Morrison had complete control over transfers, with the midfielder signing for an initial cost of £2.5 million, which increased to £3.1 million.
West Brom’s Norwegian recruitment paying dividends
It’s fascinating how one piece of transfer activity can have a much broader impact than imagined, with West Brom unlikely to have considered Felix Horn Myhre as a target if they hadn’t scouted Aune Heggebo beforehand.
And as a result of that signing, Albion have landed on a gem of a midfielder who is finding his feet and displaying a technical side to his game reminiscent of the likes of Robert Koren, who was such a wonderful player for the Baggies at Championship level before stepping up to be an accomplished Premier League asset.
Myhre’s influence is now growing tenfold, as evidenced by his brilliant performance at West Ham, and everyone associated with Albion will be hoping that these types of performances continue and assist the Baggies consolidate their position at the top of the table.
This type of signing could be critical to Albion’s promotion chances this season, despite being an unexpected discovery in the summer of 2025.
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