
The 2025-26 season was a disaster for Sheffield Wednesday, but work is well underway to make the next season a better one at Hillsborough.
So far, May has been a somewhat successful month for Sheffield Wednesday.
The club’s takeover by David Storch’s Arise Capital group was confirmed at the start of the month, and the first Saturday of the month brought news that a 15-point deduction would not be applied to the club after all, while the team contributed with a last-day win against West Bromwich Albion, their first Championship win since September and first home League win of the season.
However, it appears that this excellent news is merely the beginning. The club is now undergoing renovations on several different levels. David Bruce, the former Sunderland Chief Business Officer, has been announced as the new CEO, a choice that has been well greeted in Hillsborough. Work on the stadium has already begun. According to reports, the Owls may be on the verge of another signing.
Sheffield Wednesday is preparing to hire their first ever sporting director.

The amount of work that has begun at Hillsborough so quickly after the club’s takeover was confirmed demonstrates the rapidity of change, and Alex Miller of the Sheffield Star reports that Storch’s company is already focusing on bringing in a new sporting director.
The identity of this new sporting director has yet to be revealed, but it will represent a significant difference from Dejphon Chansiri’s ownership, during which Sheffield Wednesday never had somebody in this position. Miller reports that this appointment is “expected sooner rather than later,” and while the identity of the new occupant is unclear, he confirms that it will not be Rich Hughes, the Portsmouth sporting director with whom the club had been in talks.
The new person appointed for this post will undoubtedly have a lot of work to accomplish. The Sheffield Wednesday first-team squad need a total reconstruction in addition to the stadium’s repairs. They have twelve players out of contract at the conclusion of this season, and the fact that they concluded 2025-26 with only two wins indicates that a lot of new faces will need to be brought in before the start of their League One season in 2026-27.
The introduction of a sporting director will represent a modest change in duty for Henrik Pedersen.

The role of the sporting director varies by club, depending on the specific setup at the club where they are appointed, but in general, this is considered an executive position in which one person is in charge of the club’s football side, whether that is scouting and dealings in the transfer market or overseeing other backroom appointments.
This summer, Hillsborough will be busier than usual. Max Lowe and Svante Ingelsson are two players who Henrik Pedersen is expected to maintain for next season, and one of the new sports director’s first tasks at Sheffield Wednesday this summer could be to sign those two players to new contracts. With others expected to leave and reinforcements needed, it appears like the club will have a busy summer in the transfer market.
All of this will require a change in the role of Henrik Pedersen. Without a sporting director last season, Pedersen was a’manager’ rather than a ‘head coach’, but this will change as the club transitions to a more modern style of running a football club, in which everyone has a specific function that they must complete.
For the time being, Sheffield Wednesday fans will be impressed with the rapid pace of development at their club. It’s apparent that Davod Storch wants to have everything set so that the squad can compete for a rapid return to the Championship next season. And it all stands in stark contrast to the Dejphon Chansiri years, when the club was plagued by operational incompetence that threatened its very existence.
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