The 2025-26 EFL season isn’t technically ended yet, but Sheffield Wednesday’s new ownership group isn’t waiting around to make substantial changes at Hillsborough.

Storch, on the other hand, will understand that now that the dreadful season has come to an end, hard effort is required to get Wednesday in the right shape to contend for instant promotion from League One, which has been aided by the removal of an expected 15-point deduction.

And, while it appears that Wednesday is about to land a coup, with Simon Wilson on the verge of taking over as sporting director after a successful term at Stockport County, another major change is on the way – this time for the club kits.

Sheffield Wednesday poised for major kit modifications ahead of 2026-27.

Since 2021, Sheffield Wednesday’s official match kits have been produced by Macron, and they have left a lot to be desired by supporters at times – despite having a number of years remaining on the contract with the Italian company, the new Owls hierarchy exercised their right to terminate the contract due to the administration process.

And, with the Sheffield Star describing Wednesday’s arrangement with Macron as ‘not exceptionally favorable’ to the club financially, they have disclosed that the new shirts will be manufactured by Umbro, who are no strangers to wearing the Owls crest.

Umbro, which was founded in Cheshire, originally designed Sheffield Wednesday’s kits in the 1970s before returning in 1984 for nine years till the start of their Premier League season.

Puma, Diadora, Lotto, Sondico, and Elev8 have also produced Wednesday kits since Umbro’s departure in 1993, but they are now returning to create Wednesday’s new look for a new era under Storch and his fellow investors, marking yet another significant shift in how the club will look and operate ahead of 2026-27.

New David Storch movements will be positively received by Sheffield Wednesday fans.

David Storch has clearly stated and done everything necessary to gain support from the Sheffield Wednesday faithful; now it’s time to put those plans into reality.

And based on his early reported deals, such as the Umbro kits and Simon Wilson’s potential appointment as sporting director, it’s easy to assume the American isn’t fooling around when it comes to implementing positive improvements.

Only time will tell whether the Umbro shirts look nice or represent greater value for money than Macron’s, but historically, it will transport some fans back to better times when the Owls were in contention for championships.

The tiny matter of expanding the playing squad and awarding new contracts must be a priority right now, with Henrik Pedersen needing the tools to be successful, but everything else going on at the club is obviously creating a positive response.