Summary: Manchester City’s lucrative kit sponsorships can attract top sponsors.
Teams at the lower levels of the Premier League frequently have much lower kit deal values.
Liverpool have committed to the largest kit deal in Premier League history with Adidas, which would cost £100 million per year beginning in 2025.
Whenever a new kit is released, whether for a Premier League side or another team, fans rush online to get their hands on the latest garment. In modern football, what occurs off the field is equally as significant as what happens on the pitch.
A team’s marketability increases its chances of attracting bigger sponsors. significant teams like Manchester City, Manchester United, Liverpool, Arsenal, and Chelsea will always sign significant contracts with many companies because of their history and players, and this is no exception when it comes to kit manufacturers.
The Sun has prepared a list of all Premier League teams, ranking them according to the total worth of their contract with their current kit supplier. Unsurprisingly, there is a significant disparity between the traditional top six teams and the lower-tier clubs in England’s top flight, though clubs such as Newcastle are gradually but steadily closing the gap.
20-16
Sunderland are a long distance behind 19th-place Burnley in terms of kit sponsorship value each year. According to the article, the Black Cats are scheduled to get just £500,000 per year from their contract with Hummel this year. They are the only team in the first tier earning less than six figures, but if they avoid relegation, the corporation may consider offering a higher incentive.
Meanwhile, Bournemouth have treble the amount earned by the team below them with an Umbro contract worth £2 million per year. Wolverhampton Wanderers and Crystal Palace, both famed for producing eye-catching uniforms through suppliers Sudu and Macron, are expected to produce £4 million. Despite the fact that all three teams earn extremely little, their earnings are comparable to those of the remaining bottom ten clubs.
The Value of Each Premier League Club’s Kit Deal (20 – 16)
Rank
Club
Kit Supplier
Value per Year
20.
Sunderland
Hummel
£500,000
19.
Burnley
Castore
£1 million.
18.
Bournemouth
Umbro
£2 million.
17.
Wolverhampton Wanderers
Sudu
£4 Million
16.
Crystal Palace
Macron
£4 Million
15-11
Brentford, who are technically joint 17th, get £4 million per year from their existing arrangement with Joma, while freshly promoted Leeds United earn just a million more from their current contract with Adidas. Fulham receives the same annual bundle through a partnership with the famous three-striped brand.
Brighton, led by Fabian Hurzeler, has a comfortable agreement with Nike, with the club also receiving £5 million. Given the club’s meteoric rise in recent years, the large sports company may decide to prolong their relationship with the Seagulls. Meanwhile, following a Cinderella season in which they achieved Europa League football, Nottingham Forest has signed a contract with Adidas, who has agreed to pay them £6 million.
The Value of Every Premier League Club’s Kit Deal (15-11)
Rank
Club
Kit Supplier
Value per Year
15.
Brentford
Joma
£4 Million
14.
Leeds United
Adidas
£5 million.
13.
Fulham
Adidas
£5 million.
12.
Brighton and Hove Albion
Nike
£5 million.
11.
Nottingham Forest
Adidas
£6 million.
10-6
Umbro continues to lead West Ham’s famous claret and blue hue, having worked closely with the east Londoners since the 2015/16 season. The contract was renewed in 2020, a few years before their surprising run in the Europa Conference League, and their current yearly salary of £7 million is still very low in comparison to their rivals.
Last year, Aston Villa announced their first-ever partnership with adidas as Unai Emery’s squad clinched Champions League football. They terminated their contract with Castore prematurely when players complained that the cloth “soaked up too much sweat,” which was especially problematic for the women’s team. They are receiving £17 million a year after the upgrade, while Everton have remained loyal to the aforementioned Castore, earning an additional £7 million.
Newcastle and Adidas have a partnership that just makes sense, so when they chose to reunite for the 2024/25 season, it felt like England’s top flight had rediscovered one of its former sparks. While a £40 million kit transaction is profitable, it is not the most valuable to occur in recent years (more on that later). Tottenham, meanwhile, earns £50 million per year from their Nike contract.
The value of each Premier League club’s kit deal (10 minus 6)
Rank
Club
Kit Supplier
Value per Year
10.
West Ham
Umbro
£7 Million
9.
Aston Villa
Adidas
£17 million.
8.
Everton
Castore
£24 million.
7.
Newcastle
Adidas
£40 Million
6.
Tottenham
Nike
£50 million.
5-1
Chelsea is the only club in the top five earners to choose Nike for their uniforms, and they earn £60 million as a result. Perennial runners-up. Arsenal’s relationship with Adidas expired this summer, but considering their potential and marketability in recent years, the three stripes gave them a £15 million boost to extend their contract.
Manchester United’s marketability is heavily predicated on its storied history, with the club earning £90 million from Adidas each year despite ending 15th and trophyless in the 2024/25 season. Manchester City’s third kit has swiftly been regarded as the worst in the Premier League this season, yet their partnership with Puma will net them £100 million, taking all the pressure off their hierarchy.
Liverpool signed a ten-year contract with Adidas after leaving Nike this summer, which is perhaps the largest agreement in sporting history given the interest and sales it has already generated. Since launching their home and away shirts, the champions have seen a 700% spike in shirt sales compared to the same launch period previous season.
Arne Slot has restored the club’s title-winning record, which has sparked Adidas’ interest. This agreement includes the possibility of receiving a percentage of the sales of LFC/Adidas items, which means the deal’s value could increase even higher in the future if their successful transfer window leads to even greater success on the pitch.
The value of each Premier League club’s kit deal (5 minus 1)
Rank
Club
Kit Supplier
Value per Year
5.
Chelsea
Nike
£60 Million
4.
Arsenal
Adidas
£75 million.
3.
Manchester United
Adidas
£90 Million
2.
Manchester City
Puma
£100 million.
1.
Liverpool
Adidas
£100 million.
xz
