David Storch has already began to lay out his plans for future changes at Sheffield Wednesday if he is officially appointed as the club’s next chairman following a lengthy takeover process.

The Owls have been in limbo on this front for several months, with Storch becoming the second individual to be granted ‘preferred bidder’ status by joint administrators Begbies Traynor last week, following the withdrawal of James Bord’s £47.8 million bid last month.

Wednesday’s Championship season has been dominated by headlines about a potential takeover, with Henrik Pedersen’s side still waiting for their second league victory of the season, the last of which came against Portsmouth at Fratton Park on September 20th.

The Steel City team is the only one in the division that knows what their fate will be next season, having been relegated on February 22nd, owing primarily to an 18-point deduction for two different incidents in late 2025.

As a result, the interim leadership in S6, as well as Storch, are expecting to bring a successful finish to what has been a grueling period for Wednesdayites since the resignation of controversial former owner Dejphon Chansiri from the boardroom on October 24.

While Storch’s bid was deemed the most beneficial ahead of Mike Ashley’s, the fact that it falls short of the £30 million valuation set out to pay outstanding debts and creditors – including Chansiri – means the club will begin their first season back in League One since 2023 with a 15-point deduction, as well as another restriction of only being able to pay players a maximum weekly salary of £7,000.

Although the American and his consortium, Arise Capital Partners LLC, would face numerous immediate hurdles, he has recently mentioned a possible identity change.

David Storch hinted about a potential Sheffield Wednesday badge change amid takeover discussions.

Storch has stated that he wants the takeover completed by May in order to provide the club with the greatest possible preparation for next season in the third tier.

Meanwhile, he has become unusually vocal in outlining potential ideas, having been seen at Hillsborough for the club’s 1-1 draw with Watford on Tuesday before being formally declared preferred bidder.

Following the announcement, Storch appeared on local radio station BBC Radio Sheffield and was asked about his plans, which included the possibility of a badge change.

Wednesday’s current crest was adopted in January 2016 and first used in the 2016/17 season under Chansiri’s ownership, while Storch has expressed a preference for the black and yellow Owl used on the club’s badge between 1984 and 1995, when they won the EFL Cup in 1991, finished third in the top flight in 1992, and reached both cup finals in 1992/93.

“We (Arise Capital) love the old badge, so, we love the Owl,” remarked Storch.”We see that as an asset, and I believe the fanbase will be pleased with the changes.”We will be very receptive to our supporters. We have heard from the fans. “We’ve spent time with the fans,” he explained.

David Storch will have more important Sheffield Wednesday concerns to resolve amid badge change admission.

While Owls fans will be glad that Storch has listened to their concerns, the truth is that if his takeover is approved, he will have more pressing issues to address.

The most important of these is to ensure that Wednesday has a long-term plan to return to the Championship as soon as possible, before considering addressing a 26-year absence from the Premier League.

With the team poised to begin next season with -15 points, it is a major challenge to even assure survival without knowing how the summer transfer market will play out in terms of both arrivals and departures.