When the January transfer window opens, West Brom will be looking to remain in the promotion race and attract some coveted targets.

So far this season, the Baggies have been terrific under James Morrison, coming into the recent international break unbeaten in their last six league games and winning four of them.

Their stunning 3-0 thrashing of Millwall last weekend places Albion sixth in the second-tier rankings, just one point from the summit in such a tight top eight.

It’s been a remarkable turnaround under Morrison, especially given that the Black Country club underwent a renovation this summer, signing ten new players, many of whom had never played a minute in the Championship before joining The Hawthorns.

And, with the Baggies aiming to end a six-year absence from the Premier League, demonstrating ambition in the January transfer window could be the key to their success.

All Albion fans will be hope it’s a statement window for reinforcing crucial sections of the squad, particularly the offensive departments, which still need to be bolstered.

So, with this in mind, FLW has identified three individuals that West Brom should buy to ensure a successful January transfer window.

In: Femi Azeez.

During the January transfer window, West Brom must address the flanks.

Starting on the right side, Femi Azeez, who previously played in the Championship with Millwall, might be a promising signing.

His heroics at the Den last season earned him a move to Premier League club Brighton, where he signed for a record £12.5 million.

However, a hamstring injury has prevented him from playing for Fabian Hurzeler’s side, though Azeez is expected to return to full fitness soon.

However, with Brighton flying high in the Premier League, it’s unclear where Azeez will slot in whenever he returns, with Hurzeler unwilling to disrupt a side that is in full flow and doing so well.

Meanwhile, Yankuba Minteh has returned to action following his own injury troubles, and given his talent, he will most likely remain ahead of Azeez in the pecking order. Not to add that Kaoru Mitoma is also expected to return this month, making it unlikely that the 25-year-old will see much, if any, game action.

As a result, a loan move may be on the cards in January, and a return to the Championship could be precisely what Azeez needs to resume regular play and recover his old form.

Azeez has proven to be a livewire in the second division, having scored 11 goals and eight assists in 35 Championship appearances last season.

And, given his previous pedigree, Azeez is more than capable of getting off to a fast start with the Baggies.

Azeez is a player who might improve Albion’s attacking line, while the Black Country are in need of reinforcements, with Kareem Tunde now the only recognised right-winger on the books.

In: George Hemings

George Hemmings, on the other wing, could be a perfect player to share minutes with Mikey Johnston.

The Republic of Ireland international is yet to play a minute in the Championship after suffering a recurrence of his ankle injury, which kept him out for the duration of Morrison’s caretaker tenure near the end of last season.

He’s expected to return to the team soon, but Albion will have to be cautious with his minutes over the Christmas break and probably in the new year as they work to improve his fitness.

And a younger understudy may be the ideal addition to relieve Johnston’s workload, with the Express & Star reporting that West Brom were interested in Hemmings in July.

The Villains eventually did not sanction any departure due to Hemmings’ regular role in the first squad at the start of the season, but additional summer acquisitions at Villa Park have now settled in and pushed him down the pecking order.

Hemmings came off the bench for 19 minutes in Villa’s thrilling 4-4 tie with Manchester United last weekend, but he hadn’t appeared in the team’s previous four league games, so the 19-year-old might leave on loan in 2027.

While the Baggies haven’t had the best relationship with Aston Villa when it comes to loaning players, Hemmings has the potential to be a star in the Championship, with Unai Emery’s decision to throw him in for their UEFA Super Cup match against Paris Saint-Germain and the start of their Premier League season speaking volumes about his talent.

Hemmings, a sharp and technically gifted player, is another wideman who may have a significant impact on Albion’s forward line, and considering their past interest in getting his services, a loan move might well be completed when the January window opens.

In: Ellis Simms

In addition to bolstering out wide, West Brom failed to sign another striker in the summer, something they must make up for in January.

During the summer transfer window, the Baggies revamped their forward line, replacing Josh Maja and Daryl Dyke with Barney Stewart and Jimmy-Jay Morgan.

Morgan, in particular, has been a roaring success so far, scoring eight goals in his first 15 league games for the club, although he is not a traditional centre-forward, preferring to play on the left flank while a genuine number nine remains centre.

In contrast, more traditional centre-forwards, such as Stewart, have struggled to find opportunities, scoring only once for his new club so far, while Aune Heggebo, in his second season with the club, has also found himself in and out of the side, with the majority of his success coming after being introduced from the bench.

Fortunately, much of Albion’s early success has been due to players in other positions chipping in with goals, but that is likely to dry up over time, so Albion must do everything they can at the start of the new year to bring in a forward with an eye for goal and can make a real difference when leading the line.

Ellis Simms, who has battled to earn consistent Premier League minutes for Coventry City, might be on West Brom’s shortlist.

It’s not a name that will pique the interest of Albion fans, but after scoring 13 goals in the second tier last season, Simms has demonstrated that he’s a player who can contribute goals in the Championship on a consistent basis and keep the Albion team ticking over with enough strikes to keep them in the promotion race.

At the same time, it’s a realistic deal for the Baggies to complete, with the club likely to look into a loan deal for any striker in January after most of their budget was spent on some of their summer rebuild.

Simms has only appeared four times in the top level for the Sky Blues this season, and with a relocation to The Hawthorns not far from his present club, it would be surprising if the former Everton frontman is not linked with a move to B71.

Simms, who has experience at Championship level and is physically suited to the division, is a guy Albion may rely on in the second part of the season, when the club needs that extra piece of quality at the top end of the pitch to maintain their high-flying start.