Sheffield Wednesday have had a difficult year as they deal with the consequences of former owner Dejphon Chansiri’s mismanagement.

There were legitimate concerns about the club’s future, in addition to the points deductions that contributed to its inevitable relegation.

However, while nothing has been signed off on yet, significant progress has been made in terms of a takeover, with the Storch family closing in on an agreement to buy the Yorkshire firm.

If it goes through, the US group will have a lot of work to do to make Wednesday competitive next season, given the squad’s weakness, even by League One standards.

David Storch hopes to develop Sheffield Wednesday’s Megastore.

While the new owners will ultimately be evaluated on what occurs on the pitch, it is apparent that they must do more to improve all elements of the club, including Hillsborough, which many fans believe needs to be revamped.

Further details about what the Storch family intend to do once they are in place have emerged, with the Sheffield Star reporting that David Storch is aiming to upgrade the stadium’s Megastore.

They state that the roof of the Megastore will be given ‘urgent attention’ as part of a’major renovation’. Furthermore, they state that negotiations have already taken place with administrators to ensure that the enhancements can be implemented quickly.

It is also said that, in the’medium-term’, the Owls intend to make alterations to the interior in order to give the Megastore a new style that will put it on par with some of the country’s finest clubs.

Sheffield Wednesday must maximise revenue as they want to develop.

Obviously, this is a long-term project for the Storch family, and the magnitude of the task ahead of them should not be understated in terms of the next season.

They will need to back up Henrik Pedersen with new additions, but they will be operating under constraints, so it is unlikely that they will recover immediately simply because they are a huge club, and fans will have to be patient.

Looking ahead, Wednesday’s improvement must be limited to only on the pitch. The importance of commercial revenue in the PSR world is obvious, and the Owls must do more to address it.

Given the size of the fan base and the potential for development, it might provide Wednesday with an advantage over their Football League competitors if used correctly.

So, it’s promising that Storch is seeking to make changes to the Megastore, and with the potential new owner hinting that the badge will be changed to the ‘Retro Owl’, he realizes the importance of listening to fans in order to generate commercial revenue.

Ultimately, any takeover is about boosting standards throughout the club. Storch has already addressed establishing a ‘culture of excellence’ on Wednesday once they are in place.

To accomplish so, they must upgrade facilities and establish high standards for themselves. All of the enhancements indicate that the Storch family is prepared to do so, with a new Megastore a portent of things to come for Sheffield Wednesday.