In summary, some of the world’s largest football teams have over 100 million fans on Facebook, Instagram, TikTok, and X.
There is just one non-European team included.
The English Premier League is home to five of the top ten clubs with the biggest social media followings.
Without supporters, football is nothing. This cliche became an indisputable fact during the best-forgotten COVID-19 years, when games were played in empty stadiums all around the world in accordance with health regulations.
It might also be instructive to see how people are distributed throughout each social network. The majority of TikTok users are between the ages of 18 and 24, but over 25% of Facebook’s user population is over 45. These are the football teams with the most followers on each social media platform and the biggest total social media presence.
15Flamengo – 66 million
Brazilian Serie A
Previously occupied by Cristiano Ronaldo’s Al-Nassr, Flamengo became the only non-European team in the top 15. They broke into the top 15 thanks to an 8.8% growth in their following on all social media platforms. With more than 22 million users, Instagram accounts for the majority of their following.
Flamengo, the most popular team in Brazil, has only won the Serie A championship seven times in their history and hasn’t done so since 2020. Nevertheless, including this year and last, they have won a record 39 Campeonato Carioca titles.
Following on Social Media
Network
Millions of followers
X on Twitter
7.2
22
13.5
TikTok
9.4
14Inter Milan – 70 million
Serie A
In order to reach a larger audience, AC Milan split off to form Inter Milan in 1908. The second club was established in the world’s fashion capital, the red and black half of the city, with no limits on foreign players. The founding members said, “It will be called Internazionale because we are brothers of the world.”
Interestingly, Inter’s popularity skyrocketed under an Argentine coach who was born to Spanish parents and grew up in Casablanca, which was then ruled by France. Helenio Herrera led the Nerazzurri to three Serie A championships and two European Cups in the 1960s after perfecting the contentious catenaccio style, which is known for being aggressive and defensive.
Following on Social Media
Network
Millions of followers
X on Twitter
4.3
14.5
33.4
TikTok
16.3
13AC Milan – 78 million
Serie A
During his first season in Italy, Christian Pulisic performed admirably for AC Milan both on and off the field. Without the help of any penalties, the American sensation helped the Rossoneri score 20 league goals, a total that none of his teammates could match. He also gave the team access to millions of new viewers across the Atlantic.
According to one research, interest in Serie A grew 27% nationwide, and Milan’s fan base in the US grew by 50%. Over the course of the past year, the seven-time European champions have amassed over seven million followers on all social media channels.
Following on Social Media
Network
Millions of followers
X on Twitter
9.1
17.5
29
TikTok
20.6
xz
