Regardless of how high or low a team is in the football pyramid, making money is essential to its daily operations as Financial Fair Play has forced football teams to be as frugal with their funds as possible. Matchday yields are one of the most straightforward ways to generate revenue, while there are other options as well, such selling players and merchandise. A team’s financial status can be significantly impacted just by the attendance and money paid by football supporters.
Loyal supporters who have amassed millions of dollars by watching their preferred team win, lose, or draw have been extremely beneficial to some clubs. The British football clubs that have earned the most money from matchday gate receipts have been revealed by UEFA’s recent European Club Finance and Investment Landscape report.
With a chart displaying the top 15 and a section delving further into the final 10, GIVEMESPORT has compiled all of the intricate data into a pleasant, readable piece for your enjoyment. The report’s conclusions were reached after examining matchday gate receipts earned by:
- Season tickets
- Ticket-related membership fees
- Single match purchases
- Matchday hospitality and concessions
10Newcastle United
Average gate yield per home match: €1.9m (£1.58m)
Newcastle United has always been fortunate to have a devoted following that has flocked to see the Magpies play every week, regardless of the club’s circumstances. St. James’ Park is frequently packed, and the fans have been rewarded with an outstanding squad in recent years.
One of the best times in Newcastle’s history is right now, with hundreds of supporters cheering them on from the stands as they play in the Champions League and win their first title in 70 years. In addition to being extremely wealthy thanks to their new owners, they earn more than £1.5 million from matchday sales at every home game.
9Rangers
Average gate yield per home match: €2m (£1.61m)
Rangers is one of Scotland’s largest clubs, therefore it’s no surprise that they rank so highly on this list. The Glaswegian team has a huge fan base that extends well beyond Scotland and is among the most successful in history. Rangers generate £1.61 million in matchday income from each and every home game, and Ibrox is usually bustling.
Although they have lagged behind Celtic in recent years in terms of their on-field accomplishments and trophy returns, the two teams are still tied for matchday yields, and their fellow Scottish powerhouses will be the next opponent.
8Celtic
Average gate yield per home match: €2m (£1.61m)
Rangers and Celtic have long dominated Scotland football, so it shouldn’t come as a huge surprise that the Hoops are tied with their rivals in terms of matchday revenue. They have devoted fans worldwide and outnumber any other fan base in the nation, which helps them rule the Scottish Premiership.
Thanks to the amazing supporters who fill the stadium each week, Celtic Park is known for having one of the greatest football atmospheres. As a result, the team not only benefits from the cheers of its fans, but they also earn a respectable £1.61 million from each home game. Not too awful.
7West Ham United
Average gate yield per home match: €2.3m (£1.92m)
Apart from the conventional ‘big six’, no British club earns more money per home game than West Ham United. In an attempt to compete with the elite teams in England, the Hammers have made significant progress on the pitch in recent years. They have hired Graham Potter, invested a lot of money, and won the Europa Conference League.
Nonetheless, they have a loyal following that is deserving of success, and because West Ham supporters frequently fill the Olympic Stadium, they consistently bring in a sizable sum of money from home games.
6Chelsea
Average gate yield per home match: €2.9m (£2.44m)
Chelsea, the first of the ‘big six’ to be on the list, hasn’t played well this season. Due to disappointing transfers and poor Premier League table finishes, the team’s standards have fallen far short of what has been typical of them in the twenty-first century.
Nevertheless, the Blues’ supporters have been loyal to the team in spite of their problems, and they earned £2.44 million from each home game in 2024. In the future, Chelsea may find themselves earning even more than this on a regular basis given recent discussions about constructing a new stadium that is substantially larger than Stamford Bridge.
5Manchester City
Average gate yield per home match: €3.3m (£2.78m)
Manchester City had an incredible year in 2024 after winning the Premier League for the fourth consecutive year. It was an amazing accomplishment that further demonstrated the efforts made by Pep Guardiola to make the team the most dominant in the history of the top division. However, they weren’t without problems; their performance on the pitch suffered greatly as a result of the weight of their 115 charges and the possibility of penalty.
They have been a far cry from the club that dominated English football for so long this season, but their supporters have apparently stuck by them, and as a result, they have earned almost £2.7 million in matchday revenue each and every time they have played at the Etihad in 2024.
4Liverpool
Average gate yield per home match: €3.7m (£3.12m)
In 2024, Liverpool bid farewell to their legendary manager, Jurgen Klopp, and appointed Arne Slot, who had not yet had much experience, in his place. They appear to be headed for just their second Premier League title in the Dutchman’s debut season, albeit, so far, that transition couldn’t have gone much smoother.
Liverpool supporters have been faithfully representing the team and attending Anfield every week to witness their idols, starting from the months before Klopp left and continuing through the team’s early success under Slot. The Reds earned more than £3 million from each home game in 2024, and if Slot’s team can continue to get better, that total won’t be going down anytime soon.
3Manchester United
Average gate yield per home match: €5.2m (£4.38m)
Recently, Manchester United has experienced a number of financial difficulties. Sir Jim Ratcliffe has been brutally honest about the club’s predicament and has tried to conserve money by implementing a variety of cost-cutting measures with the Red Devils. However, their matchday revenue is one area where they aren’t having trouble making money.
Even though Old Trafford has seen better days and, if rumours are to be believed, United will soon be renovating their stadium, the club’s supporters still fill it every week. In 2024, they earned £4.38 million for every home game. Not awful at all.
2Tottenham Hotspur
Average gate yield per home match: €5.9m (£4.97m)
Most football supporters would not consider Tottenham Hotspur to be on par with the other “big six” teams in the Premier League. Throughout 2024, they have been among the highest earners in terms of matchday income while lacking the trophy cases, global superstars, and reputation that the others have.
The north London team was winning all year long in their brand-new stadium, which is regarded as one of the greatest in the world, as supporters flocked to the venue week after week. Each home game brought in well around £5 million. All they need to do now is ask Daniel Levy to put some of that money back into improving their on-field performance.
1Arsenal
Average gate yield per home match: €6.1m (£5.14m)
It should come as no surprise that Arsenal earned more money from matchdays in 2024 than any other British team. The Gunners are lucky to have a passionate fan base that flocks to the Emirates Stadium each week to witness Mikel Arteta’s team challenge at the top of the Premier League. The stadium is a work of art.
Although they haven’t received a trophy in recent years to reward their devotion, Arsenal has made significant progress in getting back to the top of English football following a spell of difficulties. They are the only team in Britain to earn above £5 million from matchdays in 2024.
The Top 15 British Clubs’ Matchday Gate Revenue in 2024
Club
Average gate yield for each home game
Average gate yield for each fan
The Arsenal
€6.1 million (£5.14 million)
€102, or £85.88
Tottenham
€5.9 million (£4.97 million)
€96 (£80.83)
United Manchester
€5.2 million (£4.38 million)
€71 (£59.78)
Liverpool
€3.7 million (£3.12 million)
€67 (£56.41)
City of Manchester
€3.3 million (£2.78 million)
€61 (£51.36)
Chelsea
€2.9 million (£2.44 million)
€72 (£60.62)
United West Ham
€2.3 million (£1.92 million)
€40 (£33.42)
Celtic
€2 million (£1.61 million)
€35 (£29.24)
The Rangers
€2 million (£1.61 million)
€41, or £34.26,
Newcastle United
€1.9 million (£1.58 million)
€37, or £30.91
Leeds United
€1.7 million (£1.42 million)
€50 (£41.77)
Villa Aston
€1.6 million (£1.33 million)
€41, or £34.26,
Albion, Brighton & Hove
€1.3 million (£1.08 million)
€38 (£31.75)
Wanderers of Wolverhampton
€1.1 million (£919,033)
€38 (£31.75)
Southampton
€1 million (£835,485)
€42 (£35.09)
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