In brief
In all five of Europe’s top leagues, matchday money is essential to club funding.
Season tickets, ticket sales, concessions, and hospitality are all included in the financial calculations.
As demonstrated by Paris Saint-Germain, premium seating and the available hospitality services can significantly increase revenue.
Revenue is crucial for all football teams in this age of financial fair play, regardless of where they are in the domestic standings. Teams can raise money by selling players, of course, but matchday profits are equally essential to the long-term viability of any professional team.
It turns out that fans do matter, despite the fact that they are often treated as though they don’t. We also learnt how much money leading teams in Europe are making on matchdays in terms of gate income via UEFA’s The European Club Finance and Investment Landscape study.
With a chart displaying the top 15 and a section delving further into the final 10, GIVEMESPORT has compiled all of the intricate data into a pleasant, readable piece for your enjoyment. The report’s conclusions were reached after examining matchday gate receipts earned by:
Season tickets and membership costs associated with them
Purchases of a single match
Concessions and hospitality on matchday
NOTE
By dividing the most recent gate receipts by the total number of games played during the relevant fiscal year, yields per match have been determined. only domestic league games, domestic cup tournaments, and all rounds of UEFA competitions played at home. The revenue figures pertain to the fiscal year that concludes in 2024.
10AC Milan (Serie A)
Average gate yield per home match: €3.1m (£2.61m)
Both Milan clubs have performed admirably in recent seasons to turn the tide in Serie A following years of Juventus’ supremacy in Italy. After all, AC Milan advanced to the Champions League semifinals in 2023 after winning the league title in 2022. In terms of overall gate revenue, average gate yield per home game, and average gate yield per fan, this would have undoubtedly assisted them in surpassing the Old Lady.
They were eliminated at the Champions League group stage despite finishing second in the 2023–24 season, so it won’t be shocking if they don’t have such successful financial results in 2025. As mentioned, the Rossoneri have had a mixed bag of success lately. In 2024, they made £2.61 million from matchday income.
9Manchester City (Premier League)
Average gate yield per home match: €3.3m (£2.78m)
Regardless of their performance, Pep Guardiola’s Manchester City consistently come close to the top of the standings in terms of overall club revenue, which goes beyond matchday earnings. For example, Delliote was the second-highest revenue-generating football team in 2023–2024, only surpassed by Real Madrid.
Therefore, it’s a little strange to see Man City perform so poorly in terms of revenue generated by their match-goers. In fact, their average gate income each home game is €3.3 million (£2.78 million), which puts them as low as ninth in Europe. They are currently being investigated for a potential violation of Financial Fair Play regulations, which may be partially explained by that.
8Liverpool (Premier League)
Average gate yield per home match: €3.7m (£3.12m)
Liverpool had previously seen a decline in revenue year after year due to their inability to pull up trees, but under Arne Slot’s new leadership, they were operating at full capacity until recently. However, the majority of their ticket sales would have been for the last few months that Jurgen Klopp was in charge.
As supporters swarm Anfield to see their new manager try to win the Premier League to cap off his first season in charge, there should be no shortage of revenue over the coming months. In 2024, the Merseyside-based team earned €3.7 million (£3.12 million) for per home game, according to UEFA.
7Barcelona (La Liga)
Average gate yield per home match: €4.8m (£4.04m)
Barcelona has had to pull several levers to stay solvent and competitive, and their financial problems are well known. Fortunately, that went rather well the previous season, as Xavi guided his team to a La Liga championship. That outstanding season was sufficient to generate £6.5 million on home game days and to account for the second-highest average gate yield per spectator.
Hansi Flick, who has the Spanish powerhouses fighting on all fronts, took the role of the legendary midfielder in May 2024. The club’s gate revenue is still seventh-highest among Europe’s elite teams, even if games are now played at Lluis Companys Olympic Stadium instead of the Nou Camp while repairs are being done. As demonstrated with Spurs, this should ultimately pay dividends because the Nou Camp will be enlarged to accommodate about 105,000 spectators, making it the largest stadium in Europe already.
6Manchester United (Premier League)
Average gate yield per home match: €5.2m (£4.38m)
Even though Manchester United didn’t enjoy much success on the pitch after Sir Alex Ferguson left, the team’s finances were generally sound until recently. The Red Devils have operated more like a profit-making enterprise than a football team under the Glazers, but there is evidence that this could alter now that INEOS Group has moved to Old Trafford.
It’s interesting to note that, despite earning €5.2 million (£4.38 million) each home game, Man United only comes in sixth place in terms of average gate yield. If Sir Jim Ratcliffe and his team are successful in completing their five-year stadium construction plan, this could be a boost. They may move up this list given their planned 100,000-seat capacity and ticket increases.
5Bayern Munich (Bundesliga)
Average gate yield per home match: €5.7m (£4.80m)
Although it should come as no surprise that the German powerhouses Bayern Munich rank highly on this list, the Bavarian team is unlikely to take the top spot. This is because Bundesliga ownership regulations allow fans to purchase tickets on matchdays at a more equitable and, thus, significantly lower cost.
Supporters may spend about £63.99 on a day out at the Allianz Arena, which is less expensive than going to Arsenal. Ticket sales have increased since Harry Kane’s arrival and his goal-scoring prowess, and if he wins a trophy in his second season, it will encourage more people to enter.
4Tottenham Hotspur (Premier League)
Average gate yield per home match: €5.9m (£4.97m)
The most unexpected team on the list is probably Tottenham Hotspur, who, despite never having won that specific trophy (or any other trophy since 2008, for that matter), are currently ranked fourth, second-highest of all Premier League teams.
Nevertheless, owner Daniel Levy is an expert at getting good value for money. Even though the team may have spent more than £1 billion on the new stadium, the investment is already paying off. Spurs generate €5.9 million (£4.97 million) every home game thanks to their state-of-the-art stadium, which can sell tickets for an average of €96 (£80.83).
3Arsenal (Premier League)
Average gate yield per home match: €6.1m (£5.14m)
The only English team vying for the Premier League title right now is Arsenal, who have resurfaced as a major force in the top division under Mikel Arteta. In the later Arsene Wenger period, the Emirates Stadium was a quite poisonous environment, but in more recent years, it has developed into a fantastic venue.
They currently frequently sit at the top table in Europe, and as a result, their attendance at matches has increased recently. Under the direction of the aforementioned Arteta, the Gunners make €6.1 million (£5.14 million) each time they play at their 60,704-seat stadium in north London as of 2024.
2Paris Saint-Germain (Ligue 1)
Average gate yield per home match: €7.3m (£6.15m)
The premium seating and the other hospitality services can significantly increase revenue from fans at every game. The most extreme example of this is Paris Saint-Germain, who, in part, earn an incredible £141.45 million from fans, or £6.15 million every matchday.
This is true even if stars like Lionel Messi, Neymar, and Kylian Mbappe—a trio of players who would have greatly contributed to attracting tourists and club supporters to the Parc des Princes—have just left France for new opportunities. Their finances have not suffered, and PSG’s new image continues to be captivating to see.
1Real Madrid (La Liga)
Average gate yield per home match: €7.4m (£6.23m)
Like many rankings about European football these days, Real Madrid, under Carlo Ancelotti, is at the top of this one. The following statistics show that Los Blancos, the reigning winners of the winners League, the most watched football competition in the world, hardly ever have a seat available on matchdays.
As anticipated, the addition of two of the greatest football players in the world, Jude Bellingham and Mbappe, to a team full of elite players, like Vinicius Jr. and Rodrygo, will undoubtedly keep the Spanish powerhouse’s matchday revenue looking fairly stable for years to come. In terms of finances, Real Madrid’s average gate yield per home game is €7.4 million (£6.23 million).
The Top 15 Clubs’ Matchday Gate Revenue in 2024
Club
Average gate yield for each home game
Average gate yield for each fan
Total income from gates
Real Madrid
€7.4 million (£6.23 million)
€102, or £85.88
€185 million (£155.76 million)
Saint-Germain, Paris
€7.3 million (£6.15 million)
€137, or £115.35
€168 million (£141.45 million)
The Arsenal
€6.1 million (£5.14 million)
€102, or £85.88
€153 million (£128.82 million)
Tottenham Hotspur
€5.9 million (£4.97 million)
€96 (£80.83)
€123 million (£103.56 million)
The Bayern Munich
€5.7 million (£4.80 million)
€76 (£63.99)
€131 million (£110.30 million)
United Manchester
€5.2 million (£4.38 million)
€71 (£59.78)
€129 million (£108.61 million)
Barcelona
€4.8 million (£4.04 million)
€118, or £99.35
€116 million (£97.67 million)
Liverpool
€3.7 million (£3.12 million)
€67 (£56.41)
€108 million (£90.93 million)
City of Manchester
€3.3 million (£2.78 million)
€61 (£51.36)
€89 million (£74.93 million)
Milan AC
€3.1 million (£2.61 million)
€46 (£38.73)
€85 million (£71.57 million)
Chelsea
€2.9 million (£2.44 million)
€72 (£60.62)
€85 million (£71.57 million)
Real Madrid
€2.7 million (£2.27 million)
€45 (£37.89)
€73 million (£61.46 million)
Marseille
€2.7 million (£2.27 million)
€44 (£37.05)
€68 million (£57.25 million)
Milan Inter
€2.7 million (£2.27 million)
€38 (£31.99)
€66 million (£55.57 million)
Juventus
€2.7 million (£2.27 million)
€68 (£57.25)
€59 million (£49.68 million)
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